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Future
Outlook
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You might be wondering
where ABIT will go from here? In 1998 ABIT met one of its goals
– it became one of the five top motherboard manufacturers
in Taiwan. Since 1989 the computing world has witnessed an astonishing
array of achievements from Jumperless Technology and SoftMenu™,
to the first Dual Celeron board. Technically, where does ABIT
see itself moving in the near future?
ABIT will continue to develop and improve existing technologies
while integrating new ones. Specifically, this means exploring
possibilities that include the Internet,
bluetooth technology, multimedia, barebone, systems and server
technology. ABIT will continue to invest in research
and development to provide more and more advanced products that
will enhance the quality of our lives and that of our environment.
As a company, we intend to account for at least five percent
of the global market for motherboards. Five percent may not
sound like much, but as our products attract high-end users
– those wonderful individuals who always desire faster and
more powerful computer systems – it is a significant percentage
of this market
Annual sales of three million motherboards represents a very
large percentage of our target market.
Last year five percent of ABIT’s revenue came from multimedia
applications while about ninety percent came from motherboards.
In 2001 we want to increase the total amount of multimedia applications,
barebones solutions and servers to fifteen percent.
Another goal is for ABIT to become the brand of choice for all
high-end users. This means we want to give you more reasons
than anyone else to buy our boards and peripherals. If successful
we believe we can increase our sales from 2.5 million pieces
in 2000 to 3.1 million in 2001.
But none of this can happen without you. That's why we like
you to join our membership program and tell us what you want!
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