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ABIT
26:6 The Rise of Cooling |
Taipei, Taiwan, July 14th, 2003 -- ABIT’s
MAX3 is near. In 7 days, 18 hours ABIT will launch the most anticipated
motherboard of the Summer – ABIT’s MAX3.
Just over a year ago when MAX debuted, motherboards were pretty
standard, relying on technologies that were readily available and
accepted by the collective known as “the industry”.
A few companies stood out with their overclocking features or quality,
but motherboard back panels had remained the same for years: PS/2
ports, parallel, serial and two USB ports. Onboard sound was a rarity
and was generally distrusted by the enthusiast community as being
inferior to an add-on card. LAN was not standard and only had appeared
on a few boards. RAID was an onboard standard that had been introduced
by ABIT, as were overclocking features.
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The original MAX boards from ABIT brought all of the potential technologies
together that were available into one integrated solution; before
the original AT7 and IT7, there were no motherboards that had LAN,
sound, and 6 USB ports, not to mention Firewire. Nobody had ever thought
of taking off the virtually antiquated serial, parallel and PS/2 ports
either. Within a year, many other motherboard companies had attempted
to make this kind of “flagship” motherboard, and some
had even called them MAX! The sincerest form of flattery is imitation,
and it is a testament to ABIT’s position in the motherboard
industry that our competitors have tried to duplicate our products
and even our name. However, only ABIT has continued to push the concept
of MAX. With each new MAX comes a totally new look and feel. MAX3
is no exception. |
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MAX Philosophy |
The original MAX series from ABIT was all about bringing the newest
and latest technologies together, creating a product that was clearly
ahead of it’s time. The new MAX continues in this tradition.
However, while the old MAX was about reinventing the back panel, the
MAX is about cooling and security. MAX3 will bring to your PC:
MAXimum Cooling
MAXimum Performance
MAXimum Storage
MAXimum Service
MAXimum Security
MAXimum Overclocking
MAXimum Multimedia
MAXimum Engineering |
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MAX Awards |
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